Peermusic set up Chinese subsidiary Shake Music

Wednesday, February 08, 2012

Peermusic has co-launched a new '360° entertainment company' in China - with a broad business scope including artist development, music production and music publishing.

Shake Music (Beijing) Company Limited is a joint-venture co-managed by Steven Fock (former regional head of Warner/Chappell Music Asia Pacific and General Manager/Regional A&R Director of Universal Music Publishing Taiwan) alongside peermusic (S.E. Asia) Ltd. and peermusic's Asia-Pacific regional office in Hong Kong.

According to a company statement: 'The name Shake speaks to the company's vision of exploring new ways to penetrate the "Wide Wild East" through serving both the domestic and international music community.'

"China is a dynamic music market with considerable growth potential but local knowledge as well as flexibility are essential requirements to tap that potential. Thus we are excited to be working with Steven who has had many years of on the spot experience working in this challenging environment," commented peermusic CEO Ralph Peer.

"Shake Music allows us to have a local foundation to work with Chinese composers as well as to serve our worldwide composers in this extraordinary and demanding market."

Mr Fock noted: "This joint venture will allow us to leverage peermusic's extensive repertoire and talents to provide high quality music contents and services for the music customers in China.

"I am excited about structuring the integration in the most effective and efficient way not only to meet the challenges of the current environment, but also to take full advantage of future opportunities in this emerging market through our capacity to market and administer overseas and domestic music copyright in China, as well as artist development, music production and event organisation."